I know I fail on the key objective of this great article, but still try to do my best within my possibilities.
“Ten simple rules for scientists engaging in science communication” has a great overview of how to communicate, written by Brittney G. Borowiec, a postdoctoral fellow and freelance science writer and editor.
There are 10 simple rules for planning, developing, and evaluating science communication activities. Though the focus is on scientists communicating with nonscientists, much of the advice applies to other forms of science communication such as expert-to-expert communication (e.g., talks and posters at conferences).
The rules are ordered to encourage a step-by-step process (but note the integrative nature of science communication activities, Rule 10).
Rule 1: Define your goals
Rule 2: Figure out who and where your audience is
Rule 3: Pick an arena that suits your goals and plays to your strengths
Rule 4: Come up with a clear headline message
Rule 5: Beware of jargon
Rule 6: Show your audience why they should care
Rule 7: Tell your audience how to react
Rule 8: Get some feedback, evaluate, and improve
Rule 9: Consider equity, diversity, and inclusion
Rule 10: Remember that these rules are interdependent
The ultimate goal(s) of the activity inform its target audience, headline message, and, when appropriate, call to action.
The goals of the activity are key to its evaluation and improvement in future iterations.
Note that this framework may not capture all possible interactions between individual components.
Surtil : 